What started it all for me…escaping the matrix

by Justin Basini on March 29, 2010

in Solutions, The problem, The role of our industry

Many of the themes of Conservation-economy.org come from my presentation at Campaign’s Battle of the Big Thinking 2009. You can see and hear my presentation here:

Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009

View more documents from Justin Basini.

You can also get a copy of the transcript of the words:

Transcipt of the Escaping the Matrix Presentation

If you agree or disagree, if you have thinking to share, if you have ideas, then please share by clicking Comments below and sharing your thoughts!
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{ 3 comments… read them below or add one }

Tom Farrand November 26, 2009 at 1:50 pm

Agreed. In fact couldn't agree more. *violent head-nodding*

If marketing has helped people learn how to consume we have an obligation to help people look at things differently, for the common good. There's a purpose waiting to be uncovered within every business – you just got to look a little deeper, ask the right questions and then do something about it.

Which is why we'd like the big thinkers to do some BIG doing. We're inviting Campaign and all the big thinkers and listeners to contribute time and energy to act on this. Pick a cause and do something tangible to make a difference.

Go to our blog and read about our little idea for some big doing.

http://bit.ly/6BpcjN

And let us know what you think.

marktylerb November 28, 2009 at 1:46 pm

Agree. I was at the quietriot event hosted by sense on Wednesday night where one of the speakers was Hugo Spowers, Founder of Riversimple. He argued that we can't have a sustainable industrialised society based on the sale of product. We need a shift to sale of service.
Keeping what we have working for longer is one way to achieve a fundamental change which can make some difference. But with a global economy based on consumption the change is going to be massive battle, meeting with resitance from many and being painful for most of us in the developed world.

independencelimited December 22, 2009 at 12:07 am

im wondering where you got the idea to completely dilute the message of the matrix into some kind of cheap marketing speech?

i love the bit at 5m 26s in when you just couldnt keep up with your slurry of words and messed up.

this is the future of the Internet… search for myfreeimplants.

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