Drink bottled water? Think again.
Tagged as: advertising, behaviour change, business, commercial imperatives, conservation, consumer, Consumerism, consumption, economy, environmentalism, manufactured demand, sustainability, values, water
Previous post: The World Cup 2010 and the 1.5 billion dollar question
Next post: Positive PR
{ 1 comment… read it below or add one }
Just watched this again, really powerful. A great example about how marketing can be a force of good to change the way we consume. I have had close to 100% conversion rate on folks that have watched this video. Kudos to ‘The story of stuff project’!